Avanti West Coast Preview Event

29 November 2019

Fanatic documented the First Group preview event to introduce Avanti West Coast, a take over operation of long-distance train services on the West Coast Main Line, heralding a new era of InterCity and future high-speed rail services in the UK.

The event was kept simple, with substance and clear purpose, to articulate their vision for the franchise and establish momentum before launch. To tell the brand story, control the narrative and generate buzz whilst communicating the progressive thinking into every part of the visitor journey.